“We owe our special thanks to Avid’s customer and user community for their typically strong show of support at this time, especially to those who welcomed our engineers into their studios to troubleshoot.” “Avid is pleased that the reboot issue facing some customers is solved and while Avid products are not the root cause, we’re keeping an intense focus on bringing all of our customers back online and back to work,” said Avid CEO Jeff Rosica. “Today, Avid is confirming that the root cause for a reboot issue encountered by some of our customers has been identified and is unrelated to Avid and its creative tools,” the company said in a statement, adding that it hadn’t received any reports of data loss from its customers. Wednesday morning, Avid confirmed that it had not been at fault for the incident. Avid’s leadership updated users of its software throughout the day, advising them to back up their work and not to reboot their machines. The issue apparently knocked out dozens of machines at multiple studios, with one “Modern Family” reporting that the show’s entire editing team was affected.
